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About Us

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Heather LaVanture

Jason, Heather & Team BlueLaVa!

Team BlueLaVa is a Traverse City-based professional photography, virtual tour, and aerial drone company that serves the entire Northern Michigan region. With a steadfast commitment to excellence, we offer top-tier services in professional photography, aerial drone services, and interactive 360 virtual tours. Our mission is to provide our clients with exceptional visual content that showcases their properties and businesses in the best possible light.

One of our flagship offerings is our TrueBlue photo retouching service, which sets us apart from the competition. With every photo shoot, we enhance the visual appeal of the images by adding blue skies and green grass, ensuring that each property looks stunning and captivating. This attention to detail elevates the overall quality and aesthetic appeal of our clients’ listings.

Since our establishment in 2007, we have had the privilege of photographing thousands of homes and nearly a hundred businesses across the Northern Michigan region. Our extensive experience has equipped us with a deep understanding of the local real estate market and the unique needs of our clients. Whether you’re a realtor or a business owner, our services and tech-savvy marketing tools are specifically designed to enhance your brand, drive increased traffic, and boost sales.

At BlueLaVaMedia, we pride ourselves on our professionalism, innovation, and dedication to client satisfaction. We believe that our success lies in making our clients look their best and providing them with the tools they need to thrive in a competitive market. Our team of skilled professionals utilizes state-of-the-art equipment and cutting-edge techniques to capture striking visuals that leave a lasting impression.

We invite you to experience the BlueLaVaMedia difference and discover how our services can take your real estate listings or business promotion to new heights. Let us be your trusted partner in achieving visual excellence and driving tangible results.

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Cade Musich

Admin - Operations


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Caleb Cummings

Professional Photographer & Aerial Drone Pilot

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Ethan Stoops

Professional Photographer & Aerial Drone Pilot

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Eva Cutler

Admin - Digital Imaging Specialist

John Foster

John Foster

Lead Digital Imaging Specialist


BlueLaVaMedia traces its roots back to 2007 when Jason LaVanture founded the company under the name “LaVaWorks, LLC.” In search of a lead photographer and general manager to help run the company, Jason’s journey led him to reconnect with his longtime friend, Jim Blue. Jim had provided camera supplies to Jason’s other company RTV through Blue Photo for many years.

After several interviews with possible candidates, Jim Blue responded to Jason’s newspaper help wanted ad. The decision to collaborate was made during a meeting at Modes restaurant shortly thereafter. It was here that the legendary photography status of Jim Blue and Jason’s expertise in internet technologies inspired the company’s rebranding from LaVaWorks to BlueLaVaMedia.

From that pivotal moment, Jim and Jason worked hard to establish BlueLaVaMedia as a prominent player in the real estate photography and virtual tour industry in the Traverse City and Northern Michigan region. Their hard work propelled the company to its current success.

Today, Jason LaVanture continues to make strides in the field of real estate photography software and virtual tours. Monday through Friday he serves as CEO & Founder of RTV. Dating back to 1999, RTV (Real Tour Vision) is well established and known for its innovative real estate photography and virtual tour software as well as international photography services, catering to the needs of large corporations worldwide.

Jim Blue retired in November of 2023 after offering his amazing services to the company for a whopping sixteen years. For a more detailed account of how Jason and Jim connected, read the full story in the BlueLaVa Blog article “Making a Traverse City Real Estate Photography Company.”

BlueLaVaMedia is 
Northern Michigan’s premiere real estate photography & virtual tour company.

Give us a call today and let us help you and your company look your very best online. Like what you see? Consider having us come in for an office presentation!