Utilizing-Our-Marketing-Services

Linking Instructions & Utilizing Our BOOST Marketing Services

boost-mark-2

At BlueLaVaMedia, every photo and drone shoot that we deliver to you includes our BOOST Marketing Services. They are mobile-friendly and highly optimized to get you the most exposure for your listings on all devices.  

Feel free to take any of our BOOST Marketing Services from the list below or from our Exposure Engine list further down and incorporate them into your next listing presentation.  Our professional photos in conjunction with these unique service offerings will make you the most memorable listing agent when it comes time for the seller to choose whom to give the listing to. Give it a try and win more listings!  If you need help adding our services to your presentation just let us know.

Here is a quick inventory of our BOOST Marketing Services that are standard with every BlueLaVaMedia shoot:

  1. TrueBlue+ Photos = Amazing Photos & Blue Sky Replacements with Every Photography Shoot
  2. Branded & Non-Branded MLS Links – Your Brand on National Real Estate Portals!
  3. BlueLaVa HomeSite URL – An attractive and brilliantly informative property website.
  4. Weekly Seller’s Report – A Fantastic Communication Tool to Share with Sellers
  5. We Are Zillow Select Status! – Any Full Motion Video we Capture is Submitted to Zillow
  6. Virtual Tour Blog Posting & Hot Sheet Promotion – We promote and e-mail your listing to over a thousand area Realtors
  7. Short URL for Print Marketing Inclusion
  8. Tour Vibes Lead Capture – When they Hit “Like”, a Lead Capture Form is Presented and Sent Your Way
  9. BlueLaVa Client Center – Easily Manage Your Productions – Email us if You Would Like Access to http://login.BlueLaVaMedia.com

Be sure to add our Exposure Engine to your photography and drone package if you would like further promotion, lead capture tools, and additional marketing services. Our Exposure Engine includes the following added BOOST Marketing Services:

  • BlueLaVa HomeSite URL – Example
  • YouTube Video Creation & Distribution
  • Social Media Listing Photo Blast
  • Printable Flyer
  • Scene-Based Lead Capture Form – A better mousetrap!
  • QR Code
  • E-Flyer

Virtual Tour Linking & Usage Instructions:

Step 1: Add Non-Branded HomeSite to MLS Listing

In most cases, and as long as you have provided us with your MLS number, we have finished off your and HomeSite production and we have sent it over to the MLS for you on your behalf.  Be sure to double-check to make sure that your HomeSite link is on the MLS. As long as your non-branded link is on the MLS, it will get syndicated to Realtor.com, Zillow, Homes.com, Movoto, Trulia, Redfin and the other remaining real estate portals. This will give home shoppers the option of viewing your production which is a more dynamic and captivating tool for showing off your listing. If you don’t see your HomeSite on the MLS, please let us know ASAP.  NOTE: Even though your non-branded HomeSite is on the MLS your fully branded HomeSite is injected into the major national real estate portal sites.

Step 2: Add Branded HomeSite URL to Personal Sites & Social Channels – SELF PROMOTE!

Make sure that you add the branded version of your HomeSite to your personal websites, blogs or any other website that will let you add a link to a video or a virtual tour.  This will help ensure maximum exposure.  You should also post your branded HomeSite URL across all of your social media channels. Here are some social media suggestions:

  1. Facebook – Your Facebook Page, Local Facebook Real Estate Groups 
  2. Twitter
  3. LinkedIn
  4. Instagram
  5. Pinterest

Pro Tips:

  1. For Instagram and Pinterest, post your favorite picture for this listing, then put a link to the HomeSite in the description. To boost interaction and sharing, write a thoughtful description, then invite people to share your post with others that may be interested in your listing.
  2. Posting your HomeSite URL to the top of your facebook page weekly will generate more traffic and when you share your Weekly Seller’s Report with your clients, you’ll look like a marketing pro!
  3. Be sure to reference the presence of HomeSite/Virtual Tour somewhere in your listing description so home buyers know to look for it. You might even mention that Zillow users should look for the virtual tour under “More Facts & Features”.

Step 3: Watch for & Share your Weekly Seller’s Report

Each week you’ll get detailed statistics on how many people viewed your HomeSite & Virtual Tour, what they looked at, where they are coming from and more. It’s great info that will show you (and your sellers) just how useful these boost marketing tools are. It’s very important that you complete steps one and two above so your weekly reports are as robust as possible.  This makes sharing them with home sellers rewarding and the weekly reports act as a wonderful communication tool between you and your sellers. When your listing sells, simply click reply on a Seller’s Report and let us know.  We will turn off your production, and stop sending the reports.

Step 4: Price Changes and What to do When a Listing Sells or gets Withdrawn

Most of our customers have us put a price directly onto the HomeSite.  We all know that prices change on a regular basis and when this happens, it’s very easy for us to update the price on your production for you.  The easiest way to do this is for you to reply to one of your Weekly Seller’s Reports with the new price. The email will go to info@BlueLaVaMedia.com, and it will get changed within 24 – 48 business hours.  If you have access to the BlueLaVa Client Center, as mentioned above, you can also manage your own price changes. Please ask us if you would like access.

When your listing sells or gets withdrawn, please reply to the Weekly Seller’s report and let us know the status of the listing and what you would like to do with it. Some of our customers have us add a SOLD banner to your production, so a list of your most recent SOLD properties remains available in your gallery. If you don’t want to wait for your Weekly Seller’s Report to tell us of the change in status you can email Info@BlueLaVaMedia.com and let us know to turn it off. This will stop the report from sending to you, and the virtual tour listing will no longer be available online to the general public.  

You may call us anytime within 12 months from when we turned off your production, and we will turn it back on for you at no charge. Listings that have been turned off longer than 12 months will be removed from our system automatically and will require a full reshoot.

Step 5: We Have Your Back!

Please note: Should you no longer have the listing, BlueLaVaMedia will never sell or give your images away to another listing agent, home seller, or third party without your written consent.  In these cases, we will let you know if there is an interested party who would like to use your photos, virtual tour, HomeSite, or drone footage.  From there, it is up to you to “resell” your photo or drone package to the interested third party if you wish.  We do not get involved and we will only release your work to another party when you let us know that it is ok to do so.  We are loyal and work for you.

Step 6: Extras

Feel free to print out our Home Preparation Guide located here – https://drive.google.com/file/d/1dXtIfRU1FwlbwHDw7gJdL6-f6Zb-QYYL/view?usp=sharing and hand these out to your sellers prior to your shoots.

We hope you enjoy our professional real estate photography and BOOST Marketing Services. Let us know if you have any questions and be sure to ask about our other property marketing tools, services, and add-ons.

Sincerely,

Team BlueLaVa

Jim Blue & Jason LaVanture

BlueLaVaMedia, LLC

www.BlueLaVaMedia.com

Mobile: 231-357-4803

Local: 231-946-1360

Your Property Marketing Experts!