CALL NOW: 231-946-1360
CALL NOW: 231-946-1360
Effective Date: August 17, 2026
www.bluelavamedia.com and the associated services and content (the “Website” or “Services”) are owned and operated by RTV, Inc., doing business as BlueLaVaMedia (“BlueLaVaMedia,” “our,” “us,” “we”), a Michigan corporation with its principal place of business in Traverse City, Michigan. BlueLaVaMedia has adopted this Privacy Policy to inform you that it collects Personal Information when you use the Services and to explain how it is used. This Privacy Policy applies to online interactions and does not cover offline data practices. Your Personal Information is not shared with unrelated third-party businesses except as set forth in this Privacy Policy. You may contact us at [email protected].
We may change this Privacy Policy from time to time. When we do, the Last Updated date above will change, and material changes will be communicated where required by law. Your continued use after the Last Updated date changes constitutes acceptance.
CCPA means the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CPRA).
GDPR means the General Data Protection Regulation (EU Regulation 2016/679), applicable to individuals in the European Economic Area (EEA).
Personal Data (GDPR) means any information relating to an identified or identifiable natural person.
Personal Information (CCPA) means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked with a particular consumer or household; Personal Data is included within this definition.
We collect Personal Information you provide, including your first and last name, email address, phone number, company name, billing address, property address and details, listing information, project details, and payment information processed by our third-party payment processor. We automatically collect your IP address, browser and device information, approximate geolocation, referring website, pages viewed, date and time of visit, usage data, and information stored in cookies, pixel tags, and web beacons, including analytics data.
Communications Data. We may collect and process information relating to your email and SMS communications with us, booking and scheduling activity, marketing preferences, and customer-support requests, to provide and improve the Services, respond to requests, maintain security, and comply with legal obligations.
We collect Personal Information directly from you, automatically through your use of our website, and from third parties. Third-party sources may include MLS systems, real estate brokerages, scheduling platforms, marketing platforms, social media platforms, advertising partners, and referral sources.
The Website uses cookies, pixel tags, web beacons, and similar tracking technologies to operate the site, deliver features, analyze usage, and support analytics and advertising. You can manage non-essential cookies through the cookie consent banner on the Website and through your browser settings; strictly necessary cookies cannot be rejected. Where required by law and technically supported, we recognize the Global Privacy Control (GPC) and honor Do Not Track signals. For more detail, please see our Cookie Policy. The table below describes the categories of cookies used.
Type of Cookie |
Description |
Managing Settings |
|
Required (Strictly Necessary) |
Enable you to navigate the Website and use essential features, such as security, form processing, and the cookie consent manager. |
Cannot be rejected, as they are essential to operate the Website. |
|
Functional / Analytics |
Remember your choices and help us understand how the Website is used, including via Google Analytics and Microsoft Clarity. |
Manage through your browser settings; opt out of Google Analytics with the Google Analytics opt-out add-on. |
|
Targeting or Advertising |
Used by us and third parties, including Google Ads, Meta (Facebook and Instagram), and YouTube, to deliver and measure advertising. |
Use your browser settings, the Network Advertising Initiative opt-out page, the cookie consent manager, and recognized signals such as GPC. |
The lawful basis for processing your Personal Information will typically be your consent; the necessity of processing for our contractual relationship; compliance with our legal obligations; and/or our legitimate interest in providing and improving the Services.
We use your Personal Information to schedule and provide media services; deliver photography, video, drone, and property-website services; process orders and payments; communicate with you by email, telephone, and SMS regarding bookings and job updates; send appointment reminders and project updates; provide customer support; market our services; conduct internal analytics; maintain security and prevent fraud; improve the Website; comply with legal obligations; and enforce our agreements.
Opt-In and Consent. By providing your mobile phone number and checking the consent box on one of our website forms, you expressly consent to receive SMS text messages from BlueLaVaMedia regarding appointment confirmations, scheduling updates, photography job notifications, project status updates, billing notices, customer service communications, service announcements, and other communications related to the services you request. Providing consent is voluntary and is not a condition of purchasing any BlueLaVaMedia service. Message frequency may vary, and standard message and data rates may apply. You may opt out at any time by replying STOP; for assistance, reply HELP or contact us at [email protected].
Mobile Information Sharing. Mobile phone numbers, SMS opt-in information, and SMS consent will not be shared with third parties or affiliates for marketing or promotional purposes. We may share your mobile number only with trusted service providers that assist us in delivering SMS communications or providing services on our behalf, and those providers are contractually obligated to protect your information and may not use it for any other purpose.
We share Personal Information with service providers that assist with hosting, scheduling, payment processing, email and SMS delivery, analytics, and media delivery, under contractual obligations to protect it and use it solely on our behalf; with our affiliates, successors, and assigns; in connection with a business transaction; to respond to lawful requests by government authorities, a court order, or a subpoena; to protect our personnel and users; and to prevent fraud or the violation of law. We do not sell your Personal Information for monetary consideration. To the extent advertising or analytics technologies constitute a sale or sharing for cross-context behavioral advertising under applicable law, you may opt out through the cookie consent manager or by submitting a request as described below.
Third-party service providers maintain their own independent privacy policies, and we encourage you to review them. Even if we delete your Personal Information, it may remain in a third-party provider’s database. We have no responsibility for the collection, use, or storage activities of third parties, or for the content of third-party websites linked from the Website. We do not directly store your full payment card information; payments are processed by a secure, PCI DSS-compliant third-party payment processor solely to complete your transaction.
BlueLaVaMedia primarily serves customers located in northern Michigan and throughout the United States. Your Personal Information is stored and processed on computers and servers in the United States, and regardless of where it is stored, we apply the protections described in this Privacy Policy. By using the Services, you consent to the transfer, storage, and processing of your Personal Information in the United States.
We retain Personal Information only for as long as reasonably necessary to provide the Services, maintain business records, comply with legal obligations, resolve disputes, enforce our agreements, and protect our business interests, unless a longer period is required or permitted by law. When no longer required, we securely delete or anonymize it. You may request deletion as described below.
We implement commercially reasonable administrative, technical, and physical safeguards designed to protect Personal Information from unauthorized access, use, disclosure, alteration, or destruction, including encryption of data in transit and at rest and access controls. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. You provide information at your own risk.
Many of our services involve photographing or marketing properties. Property photographs, videos, floor plans, virtual tours, and related media may contain information visible from public or private areas of a property. Clients are responsible for ensuring that any sensitive, confidential, personal, or proprietary information they do not wish to appear in marketing materials is removed or concealed prior to the scheduled appointment.
The Services are intended for business and professional use and are not directed to users under the age of eighteen (18). BlueLaVaMedia does not knowingly collect Personal Information from anyone under eighteen (18). If we discover that we have collected Personal Information from a minor under eighteen (18), we will promptly delete it.
Depending on your jurisdiction and applicable law, you may have rights with respect to your Personal Information, including the rights of access, correction, deletion, restriction of processing, data portability, and objection, as described below. Requests may be submitted using the contact information below.
Individuals in the European Economic Area have the rights of access (Art. 15), rectification (Art. 16), erasure (Art. 17), restriction of processing (Art. 18), data portability (Art. 20), objection (Art. 21), the right not to be subject to solely automated decision-making (Art. 22), and the right to lodge a complaint with a supervisory authority. To exercise these rights, contact us at [email protected]; we will respond within the timeframes required by law.
Florida Digital Bill of Rights (FDBR). Florida residents have rights to confirm, access, correct, delete, and obtain a portable copy of their personal data, and to opt out of processing for targeted advertising or profiling. BlueLaVaMedia does not sell personal data.
Colorado, Virginia, Connecticut, Texas, and Other States. Residents of Colorado (CPA), Virginia (VCDPA), Connecticut (CTDPA), Texas (TDPSA), Montana, Oregon, Iowa, and other states with applicable privacy laws may have rights to access, correct, delete, and port their Personal Information and to opt out of targeted advertising, the sale of Personal Information, and profiling. To exercise these rights, contact us at [email protected].
Under Nevada Revised Statutes Chapter 603A, certain Nevada consumers may opt out of the sale of Personal Information for monetary consideration. BlueLaVaMedia does not engage in such sales; however, Nevada residents may submit an opt-out request by contacting us at [email protected].
BlueLaVaMedia may purchase other businesses or sell components of its business. In that event, your Personal Information will continue to be used consistent with this Privacy Policy, and we will provide notice before your Personal Information becomes subject to a materially different policy.
You can stop us from collecting your Personal Information, or request deletion, by contacting us at [email protected], and you may adjust browser settings to limit cookies. We honor Do Not Track and recognized opt-out preference signals.
When using the Services, you are obligated to inform us of any changes to your Personal Information.
The Services are not intended for or directed to users under the age of eighteen (18), and BlueLaVaMedia does not knowingly or intentionally collect Personal Information from children. If you are concerned that Personal Information may have been inadvertently collected, please contact us so appropriate steps may be taken to remove it.
Questions, concerns, and privacy requests may be submitted to:
RTV, Inc., doing business as BlueLaVaMedia
ATTN: Privacy
1844 Oak Hollow Drive, Suite A, Traverse City, MI 49686
