If you’ve ever ordered real estate photography with BlueLaVaMedia, you’ve probably heard us talk about both traditional property websites and Zillow 3D Home tours. One of the questions we get asked most often is: “Should I order a Zillow 3D Home tour, a traditional property website, or both?”
The answer depends on your listing, your marketing strategy, and where your buyers are coming from. In many cases, the best solution is using both together.
Why Today’s Buyers Expect More
Today’s buyers begin their home search online and expect much more than a handful of listing photos. This is especially true throughout Traverse City and Northern Michigan, where many buyers are relocating, purchasing vacation homes, or investing in waterfront property.
What Is a BlueLaVaMedia Property Website?
Every property website we build becomes the central hub for marketing your listing. It can include professional photography, video, drone imagery, floor plans, property details, downloadable materials, agent branding, and social sharing. Unlike a single listing platform, your property website can be shared through the MLS, email campaigns, social media, brokerage websites, text messages, and more.
What Is Zillow 3D Home?
Zillow 3D Home is an interactive walkthrough created using professional 360° photography. Buyers can move from room to room and better understand a home’s layout before scheduling a showing.
One Thing Most Agents Don’t Realize
One of the biggest misconceptions about Zillow 3D Home is that it only exists on Zillow. At BlueLaVaMedia, we can embed your Zillow 3D Home walkthrough directly into your hosted property website, giving buyers one place to view professional photography, videos, property information, and the interactive walkthrough.
Example Property Website:
https://tours.bluelavamedia.com/s/704-Dockside-C5-Suttons-Bay-MI-49682
Property Website vs. Zillow 3D Home
BlueLaVaMedia Property Website:
– Complete branded marketing experience
– Includes photos, videos, floor plans, documents and more
– Shareable virtually anywhere
– Agent branding throughout
Zillow 3D Home:
– Interactive room-by-room walkthrough
– Appears on Zillow
– Can also be embedded into your property website
– Excellent for helping buyers visualize the home’s layout
Why We Often Recommend Both
Your property website becomes the marketing hub you control while Zillow 3D Home adds an immersive buyer experience. Since both can be captured during one appointment, they work exceptionally well together.
Every Listing Doesn’t Need Every Marketing Service
At BlueLaVaMedia, we don’t believe every listing needs every available marketing product. Our goal is to recommend the services that provide the greatest return on investment based on the home and your marketing goals.
Our Recommendation
For many Traverse City listings, we recommend combining a professional property website with a Zillow 3D Home walkthrough. Buyers receive a richer online experience while agents retain complete control over their branding and marketing.
Frequently Asked Questions
Can Zillow 3D Home be embedded into my property website?
Yes. BlueLaVaMedia can embed your Zillow 3D Home tour directly into your hosted property website.
Is a property website still important?
Absolutely. It becomes the branded destination for your listing and can be shared virtually anywhere.
Should I choose a property website or Zillow 3D Home?
For many listings, the best solution is both.
